Regenerative food company, WhatIF Foods, has today announced a ground-breaking approach to carbon reduction developed in partnership with the global non-profit, The Pond Foundation.

The Pond Foundation manages My Carbon Zero, an initiative set up to help firms and individuals take immediate, serious, and credible climate action, through four simple actions:

• Reduce emissions elsewhere without offsetting
• Remove their lifetime carbon emissions from the atmosphere
• Inspire others to join the journey

The My Carbon Zero initiative helps companies deal not just with today’s emissions, but with their ‘legacy’ emissions - all the carbon they’ve emitted since their inception - and helps them develop and implement a strategy to take the strongest climate action possible.

My Carbon Zero has determined WhatIF’s Lifetime Carbon Balance (LCB) according to the principles laid out in the Greenhouse Gas Protocol – Scope 1, 2 and 3 – and in alignment with ISO14064, the global standard for determining a company’s carbon balance.

However, the CEO of WhatIF Foods, Chris Langwallner, has decided to take this a step further in what is believed to be a world’s first. Rather than consider only the company’s LCB, WhatIF Food will include the LCB of all its employees, past and present, since its inception in 2014. Taking this approach increased WhatIF Food’s carbon liability by 2,000%.